Education & Best Practices

CPR / AED Certification

We offer American Heart Association Certification in Cardio Pulmonary Resuscitation (CPR) and Automated External Defibrillation (AED). Heartsaver, BLS & Blood Borne Pathogens.

Instruction may take place individually or in groups as scheduled. Call us to schedule a time and for pricing information at 904.477.9291.

STOP The Bleed

Precious moments count when injury involving loss of blood occurs. Learn to use the life saving training and principles of STOP the BLEED.

Head – Concussion – “When in Doubt, Sit Them Out

Concussion is a brain trauma. Only one symptom or sign is needed to have a concussion and must be taken seriously. Returning to play too soon (with unresolved symptoms) following a concussion can create a life threatening situation called Second Impact Syndrome. This is a real concern for anyone, not just athletes, especially in the adolescent, as their brains are still developing. Making the proper and safe return to play decision is one that should be made by a licensed Physician (MD/DO) that is knowledgeable and trained in concussion.

After a brain injury, Florida law requires a safe return to activity through a process and protocols that must be adhered to. This is vital to one’s long term brain health. If you believe you have signs and symptoms of a concussion, seek your school’s athletic trainer who will administer a series of tests and refer you to a licensed Physician (MD/DO).

Heat & Hydration

Exercise and working in the heat can be dangerous. Drink plenty of fluids before, during and after exertion. It is proven that replacing and replenishing fluids impact your performance. Avoid stimulants, supplements and energy drinks that drain fluids from the body. They contain elevated amounts of caffeine, sugar, high fructose corn syrup and other ingredients that make unfounded claims to boost your energy and may cause harm.

Watch this video Cold Therapy Guide for Heat Illness to learn how to “Prepare, Respond and Treat Heat Stroke.”


Sudden Cardiac arrest is the leading cause of death in youth athletics. Learn recognition and life saving skills.

Tips for Rest, Recovery & Nutrition

Make sure you allow plenty of time for rest and recovery between activity.

Brain Health: Dopamine = Energy & Focus

  • Creates brain energy
  • Enhances testosterone production
  • Keeps you mentally & physically energized throughout the day
  • Controls the body’s ability to turn food into fuel
  • Controls Food Cravings
  • Sources: eggs, animal proteins, protein powder, yogurt, mangoes, tomatoes, red peppers, raspberries, strawberries, watermelon, carrots, walnuts, bell peppers, golden zucchini, grapefruit, tofu, spinach, green peppers, zucchini, avocado, kiwis, pears, blueberries, & blackberries

Brain Health: Serotonin = Reset Button

  • Off switch for the brain& body
  • Important for mood, restoration, & quality sleep
  • Induces relaxation and is best increased after workouts & in the evening
  • Sources: red, golden & green apples, raspberries, strawberries, red cherries, kale


Brain Health: Acetylcholine = Mental Quickness

  • Provides lubrication and insulation for muscles, bones, and other internal systems
  • Low levels cause declined mental & physical quickness
  • Low acetylcholine levels often crave fat fried foods
  • Sources: eggs, fish, kidney beans, pineapple, chickpeas, soybeans, asparagus, fava beans, black beans, & passion fruit

Hemoglobin – Sickle Cell Trait

watch to learn more Include video here


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Athletic Training & Sports Medicine Services, LLC;
Jim Mackie, M.Ed., ATC, LAT

12133 Cheyenne Trail,
Jacksonville, FL 32223;